About Us - Trois Collines - Finest wine in Lebanon

Our Story

When nature calls… when man listens!

From a stone quarry to a vineyard! Yes! The Aïn Bourdaï Hills of Château Trois Collines are a great testimony of what man can create out of a rocky, forgotten dry highland in a remote corner of Lebanon! Ziad Ammar, founder of CTC, was moved in 2009 by his vision and his big passion for wine and agriculture, along with his great belief in his country and people, to initiate this project. He ventured into the unknown, gathering young talents, regional labor, and experts, thinking of renewable energy as a great asset for developing sustainable irrigation and plantation. He started shaping a great terroir that had been chosen thousands of years before him by the Romans! Yes, Baalbeck and the Temple of Bacchus are the homeland of Trois Collines. Less than 5 km separate our hills from the location of the most prestigious and historical site dedicated to Wine and its God! We’re very happy to perpetuate this making and tradition in this region!

Mission Statement

Giving back to Lebanon, giving back to nature!

Giving back to Lebanon, giving back to nature! Developing in Lebanon an Organic Polyculture/Viticulture and Winemaking activity that promotes Lebanese Agriculture and Terroirs. Rehabilitating forgotten and misused sites into green, productive, and attractive locations! Exporting high added-value, quality-labeled terroir products, and generating a good income for rural and local families, helping them stay in their native villages.

Vision Statement

To be the most compelling Lebanese Organic Wine Brand…

To be the most compelling Lebanese Organic Wine Brand… From the Vineyards to the Winery, Château Trois Collines will be, at all seasons, the place where wine lovers can meet to taste, discover, and learn about wine and Lebanon’s organic agriculture. Initiating the Lebanese Grand Cru qualitative approach! In Lebanon—a small country but very rich in terms of terroir diversity—we aim to lead the campaign of wine knowledge among the youth, the pride of Lebanon’s Wine Connoisseurs, the aspirations of a growing gastronomy sector, and the performance of a modern wine industry.

Values Statement

Wine is a great culture derived from a noble plant
and from man’s work and admiration to his terroir!

Wine is a great culture derived from a noble plant and from man’s work and admiration for his terroir! Spreading the wine culture with a responsible drinking awareness, in total respect of consumers, the Lebanon Hospitality & Wine industry actors, and the terroir. Thus, it reflects a great concern for health, quality, and a contribution on the national level to the local economy and agricultural-wine heritage.

Philosophy

Everything is wishful… but a good harvest is only achieved through serious and hard work! Remembering our elders and reviving our traditions, we also strive to modernize and bring into our lives the quality that suits. Wine was probably first fermented in this part of the world, but it was surely taken away due to historical facts. Contributing to this renaissance is not only about living with our past glories but also about contributing actively, scientifically, and effectively to the notoriety of the Lebanese Wine Industry and spreading it to the world! Using the best equipment, applying best practices, and participating in International Exhibitions and Tasting Concours.